Prioritized Approach Guide lines
As your website developer we’ll take many actions to maximize visits to your site. We help you prioritize by defining a multi-tiered list of techniques to reach your target audience. The key techniques include:
Step 1
- Create well written, original content that fills a niche and is relevant to your audience
- Research target keywords and place them in strategic locations within your markup
- Use semantic, standards compliant code
- Meet accessibility guidelines to ensure content is legible to search engines
- Create predictable, search engine friendly URLs
- Create inbound links where possible and promote your site on other sites
- Notify major search engines of your sitemap file
- Create custom 404 pages to get users back on track
- Create an HTML sitemap page to help users and search engines navigate your site
- Ensure JavaScript and Flash content do not present roadblocks to search engine indexing
- Analyze your traffic and find ways to increase it
Step 2
- Add a local search engine to your site
- Use microdata format to make content such as events and contact info portable
- Create a blog that notifies major ping services of new content
- Syndicate content with RSS feeds where possible
- Promote viral exchanges of your content
- Optimize site performance for efficient indexing
Step 3
- Utilize web analytics to strengthen the experience of visitors and keep them coming back
- Build and utilize a mailing list
- Enhance your brand through online marketing, email marketing, and social media marketing
- Consider creating Google AdWords, MSN Bing, and Yahoo advertising campaigns to create immediate traffic
- Promote your site offline with print, television, and radio advertising, and use web analytics to determine what produces the best return on investment
